Stand with Ukraine! Dear colleagues!
For the second month, we can see a gradual resumption of TV viewing. Although the general television viewing has not reached pre-war values, it is safe to say the audience is beginning to pay more attention to television.
The trend in May is an increase in the average coverage by day (viewers increased the frequency of daily viewing in May by 9%), despite the fact the average viewing time has hardly changed.
The trend of April also continues - viewers still choose entertainment content, while the indicators of the channels broadcasting the information telethon "United News" continue to decrease.
Of the top-10 TV channels in terms of share, 1 + 1 and ICTV showed a significant decrease in May, while STB and 2 + 2 showed the largest growth.
Now back to the indicators of the channels for May. As of the end of May, there were more than 456,000 devices in our IPTV/OTT panel, the most growing groups of entertainment, TV series and children's channels.
Read more in our traditional report.