Dear colleagues!
While everyone is hesitating whether will be a lockdown or not, we are ready to share with you the data for TV viewing in November. Surprisingly, the overall TV viewing has slightly declined this month, from 5.91% in October to 5.68% in November. The reason is a strong drop in average daily coverage. In November, 29.74% of the audience has watched TV in average per day, which is almost 5 pp. less than a month earlier. However, there was an increase in the average viewing time by 15 minutes, up to 4 hours 35 minutes.
As for the end of November, there were over 460,600 active households measured in the panel.
As expected, the share of general viewing channels has increased in November - top shows are entering the finalstretch and the attention of viewers to them is growing. Quite unexpectedly, the group of movie channels took the second place in the viewing share figures, ahead of sports channels group. Which exactly were able to improve their performance is available to read now in our traditional survey for November.
General viewing channels
In November, there were changes in the top three channels of the group: 1 + 1 channel retained the leadership, ‘Ukraine’ Channel ranks second, but ICTV channel yielded third place to STB. 1+1 had a viewing share of 11.78% in November (a decrease of 0.27 pp), while ‘Ukraine’ Channel - 9.48% (a decrease of 0.41 pp). 1+1 has generated 665.3 thousand contacts, and ‘Ukraine’ channel mounted this figure at 629.8 thousand.
In third place is STB channel with a viewing share of 9.46% (an increase of 1.92 pp and 684 thousand contacts), and this is the largest growth among all channels of the group. ICTV channel was able to improve its viewing share by only 0.06 p.p. and moved from third to the fourth place (viewing share 8.15%, generated 612.3 thousand contacts). NovyChannel is in fifth place, adding 0.51 p.p. in November. (The share of viewing is 7.29%, the number of contacts with channel is 601.2 thousand), while Inter channel remains in sixth with 4.85% (the share of viewing has increased by 0.04 p.p., 490.1 thousand contacts reached).
Movie channels
In November, TV 1000 East continued to hold the leading position (a viewing share 1.97%, an increase of 0.10 pp). Over 362,400 unique households connected to IPTV/OTT platforms watched TV 1000 East this month with an average viewing time of 39 minutes throughout Ukraine.
TV 1000 Action East channel with an indicator of 1.32% (an increase of 0.12 pp, the number of contacts - 269.8 thousand) took the second place within a group. The third place in group is held by ViP Comedy channel (viewingshare 0.88%, an increase of 0.10 pp), that has been watched by 240.1 thousand households. In fourth place is Enter-Film channel (the share of viewing is 0.62%, an increase of 0.05 pp, the number of contacts with channel is 207.8 thousand). VIP Megahit HD channel (the share of viewing increased by 0.14 p.p. to 0.59%) took the fifth place - the channel's coverage reached 93.6 thousand households this month.
Sports channels
In November, the interest declined in watching football-related channels, and the greatest drop of interest was inviewing of Football 2 channel. However, Football 2 continues to hold the first place with a viewing share of 3.30% (down 0.95 p.p.), and Football 1 (the share of viewing by 2.63% in November, a decrease of 0.15 p.p.) ranks second. Football 2 has received 262.6 thousand contacts, while Football 1 channel has been watched by 227.5 thousand households. In third place with a 0.91% share of viewing is Football 3 channel (the share of viewing has decreased by 0.10 p.p., the number of contacts with channel- 163.1 thousand). The fourth place is taken by Setanta Sports HD channel with a viewing share of 0, 62% and 83.1 thousand contacts. XSport ranks fifth with a 0.15% viewing share and 154.9 thousand contacts.
Entertainment channels
In November, the leader of the group, TET channel, slightly dipped in share (a decrease of viewing share by 0.19 p.p. to 3.08%), generating 446.4 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time for TET was 47.8 minutes.
NLO-TV channel is in second place with a viewing share of 1.52% (a decrease of 0.06 percentage points). The share of Sony Turbo channel in third place rose to 0.50%. NLO-TV had 248.1 thousand contacts with the viewers, while Sony Turbo channel - 152.5 thousand contacts. Mega channel took fourth place with an indicator of 0.44% (a decrease of 0.07 percentage points), while Sonce channel is in fifth place (the share of viewing decreased by 0.03 p.p. and amounted to 0.36%)
Children's channels
The viewing share of Plus Plus channel dropped by 0.17 p.p. to the level of 1.96%, however, the channel remains in the first place, 167.7 thousand contacts generated in November. Nickelodeon (0.05 p.p. lower to 1.02%) came in second, while Pixel (down 0.11 p.p. to 0.69%) respectively came in third. Nickelodeon has generated 66.9 thousand contacts, Pixel - 145.3 thousand contacts. The fourth place is taken by Cartoon Network, which share has dropped by 0.21 percentage points up to 0.47%, and the number of contacts was 23.3 thousand.
News channels
The first place among the news channels continues to be held by Ukraine 24 channel, which share of viewingincreased by 0.16 percentage points to 1.93% in November (the channel received 297.2 thousand contacts and theaverage viewing time of 30 minutes). The viewing share of PRYAMIY channel, which is in second place, dropped by 0.01 percentage points up to 0.68%. The channel has received 124.6 thousand unique contacts and an average viewing time of 49.3 minutes in November. Channel 112 showed a viewing share up to 0.57%, 0.06 p.p. lower than its result in October, and ranks third with 157.9 thousand contacts. The average viewing time was 35 minutes. The fourth place goes for News One channel - according to the results of November, its share of viewing was 0.53%, the number of contacts -126.7 thousand. Channel 24 is in fifth place (the share of viewing dropped by 0.01 pp to the level of 0, 35%), which generated 46.4 thousand contacts.
Documentary channels
The first place in the group continues to be held by Viasat History channel, which share of viewing has increased by 0.04 p.p. up to 0.65% (the total number of contacts with channel is 147.2 thousand), and Viasat Explore CEE ranks second in the group with an indicator of 0.48% (a decrease of 0.01 percentage points). The number of contacts the channel had with IPTV / OTT households throughout Ukraine is 127 thousand. In third place is NATIONAL GEOGRAPHIC with a viewing share of 0.47% (no changes). History channel (0.37% viewing share, an increase of 0.01 pp) is in fourth place, and Viasat Nature CEE channel is in fifth with 0.37% (plus 0.04 pp).
The average viewing time of the group's leading TV channels was in November: Viasat History - 42.6 minutes, Viasat Explore CEE - 38.3 minutes, NATIONAL GEOGRAPHIC - 35.4 minutes.
TV series channels
The group of channels demonstrating TV series is headed by BIGUDI channel, which received a viewing share of 0.36% (a decrease of 0.02 percentage points) and generated 92.1 thousand contacts with IPTV/OTT households in November. In second place is Sony Entertainment Television, which share of viewing has increased by 0.01 percentage points. up to 0.34%. The third place is held by Paramount Comedy with a viewing share of 0.31%.
Music channels
M1 ranks first - its viewing share dropped to 0.44%, followed by MUSIC BOX UA (viewing share decreased by 0.05 p.p. to 0.20%). M2 is in third place with a viewing share of 0.20%.
Regional channels
In November, ‘Donbass’ channel returned the first place among regional channels with a viewing share of 0.067%. Channel 34 is in second place with an indicator of 0.063%. Channel Z, receiving a viewing share of 0.044%, moved to the third place, while Channel 4, which viewing share was 0.042%, remains in fourth place. The next, ‘KIEV’ channel, has an indicator within 0.025% of the viewig share.